perched high above the crowd...

...is owlivia. you can click here to read about her arrival. she represents the final item to cross off the to-do list before the big day. i now know what all the furry is about as designers prepare for quilt market. deadlines, stitching all night...until you run out of the perfect thread...and none of the other 742 in your collection will do...rearranging, rethinking, finding a spelling error on your best marketing piece, locating the extension cord that will muster the electrical powers to be...

...yet somehow seeing owlivia sitting up there where she was placed in my original sketch, makes all the stress and worry disappear. to be replaced by the excitement of showing your friends what you've got. for me, this will be a dream come true. presenting our little shop to the world...well my little world on the eastside of cleveland. i will be among friends and colleagues, many who i've known for several years. yet this will be the first time my name tag reads jellen's house of fabric. it will also be the very first time that sarah will be by my side, not as my daughter, rather as my business partner. that in itself is worth all the time invested.

i truly want to thank sandy gervais for designing frolic. at the perfect time for our first viewing. it matches our materials and branding perfectly and sets the exact tone we wish to express in our shop...fun, fresh, funky and feisty.

if you're in the area, be sure to stop by landerhaven tomorrow may 12 from 3 - 7. owlivia says it is sure to be a hoot of a time:)