Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Tuesday, May 14, 2013

"A Gathering Place for Creative Souls"

Sarah and I were all smiles as we opened the May issue of the American Quilt Retailer magazine to find us featured in the business profile.

 
 
 
 

 
A sincere thank you to freelance writer Ann Logue for capturing our story so perfectly and to Publisher Ranelle King and Editor Susan Fuquay for giving us this opportunity. It is an honor to be selected in our industry, but the real thrill is for all the families who have a person with Down syndrome living with them. For as Ann so beautifully wrote, "...we are spreading the joy of quilting and the capabilities of young adults with Down syndrome." 

Monday, April 15, 2013

on air...today...

oh my goodness. i am nervous as all get out to hear my voice on quilting radio...yet today it is...


it will play live at 4:00 est. or it will also be available for listening soon after at your convenience.  just click this link to listen in: http://www.allpeoplequilt.com/radio/index.html

a huge thank you to pat sloan and american patchwork & quilting along with our dear friend marie bostwick for allowing us to share our journey and to talk about a topic near and dear to our hearts...down syndrome.

Friday, April 12, 2013

pat sloan quilting radio...

mark your calendar, set your alarms, it's almost time...

Tuesday, May 22, 2012

a heart of gold...

those are the words kristi capel thought to add to the segment as she was describing sarah.  we are on a journey that includes so many wonderful friends who we also could decribe as having a heart of gold.  thank you to each and every one of you who have helped make this story possible...

Tuesday, January 10, 2012

colorful mosaic of stamps...

as i was gathering all the completed frequent fabric follower cards for the year, i discovered they create an inspiring little visual...

  
a few fun facts: we have 203 redeemed fabric cards, 34 charm packs and 8 jelly rolls cards.  how do your cards look?  are you getting closer to receiving free merchandise?

Saturday, November 26, 2011

small business saturday

for twenty plus years i have proudly been a small business owner.  today the world recognizes the strength of such enterprises.  please join us today...


yes we do accept american express. if you click on the above pic and register your amex card, you may be eligible to receive a $25 credit on your next statement just for shopping small on november 26. also please be sure to enter zip 44124 and scroll down until you see JEllen's house of fabric registered. if you haven't already, "like" us on facebook directly from the small business saturday site.  hope to see you today.

Wednesday, August 10, 2011

sweet treat extravaganza...

it only happens once in a lifetime. so we decided to make it sweet and grand...

please join us for
our first anniversary
sweet treat extravaganza
where all treats are on
SALE
jelly rolls ~ $20.00
layer cakes ~ $20.00
honey buns ~ $15.00
charm packs ~ $5.00
and just to make it even sweeter
all patterns are 50% off
marked prices
and if that is not sweet enough
we will even stamp your
frequent buyer cards during this sale
hurry though
it only lasts for three days
thursday, august 11
friday, august 12
saturday, august 13

plus...on saturday, august 13 from
10:30 ~ 12:30
Vickie Eapen
of Spun Sugar Quilts will be in the store...

to autograph your Fresh Fabric Treats book.  Vickie is an amazing woman, talented quilter, cover girl, pattern designer, wife, mother and lucky for us, a friend.  If you already own a copy of this great book, feel free to bring it with you.  If you don't yet have your own personal copy we will have them available for $20.00 with all proceeds going to Reece's Rainbow

Friday, April 1, 2011

winning gold...

this is no april fool's joke. it just so happened that an advertising salesman walked in just as sari and sarah were about to draw the winners. he asked what they were drawing for and i replied...


"gold." how else would one describe the opportunity to tour moda fabrics? here's hoping your box is holding the winning ticket...drum roll please...

and the winners are...

Roxana Moore

Ronda Searl

Marlene Gambatese

Beryl Younkin

Stephanie Greene


Please come into the shop to claim your box of candy bars, moda style. winners will select their own box from our stock of five boxes on a first arrive, first select, basis. JEllen's house of fabric assumes no responsibility for the contents of each box or for any part of your trip should you be the winner of the grand prize.

Thursday, February 3, 2011

we will be wearing red...

will you? please join us as we celebrate heart month. the american heart association reports that heart disease is the #1 killer of women.
.
be heart healthy
join the cause
wear red for women
on friday, february 4th...
.
and receive 50% off everything red in the store. this one day only 2.4.11 we have many fabrics and notions to choose from. do it for your daughter, your sister, your mother, your grandmother. do it for you.

Monday, January 17, 2011

free coffee...

during the entire month of january...

free pouch of coffee with your purchase of anything java. we have the entire collection of deb strain's java in the house, including pre-cuts. all yardage is $8.00 per yard. charm packs are also $8.00. jelly rolls and layer cakes are $30.00. hurry though, the pre-cuts are going fast.

Friday, December 31, 2010

you brought me to my knees...

what a day it has been. it started like most others. unlock the door, turn on the lights, cash into the drawer, check thermostats. greet customers, cut fabric, return bolts to original position. and then about 3:00 or so...

the fabric gates opened. and time stood still. or rather it blurred in a state of frenzy. by about 4:50 i was about done. my arms, my legs, even my brain were yelling stop, stop, please stop. yet not to fear, my higher power was watching over me knowing just what i needed and a knight in shining armor, or in this case a brown hoodie, arrived for my rescue...

"joyce (i melt when he says my name) how are you going to get out? wait, i'm coming in..."

meet ammon one of my favorite customers. ammon and james, who i must get a photo of the next time he comes in. adorable, be still my heart little boys, who love to come to the quilt shop. such a great way to close out 2010.
.
then once i was down, i realized i truly could not get up. i was that tired. so, from my knees to you...

i thank you. words truly can't articulate how much we appreciate the support of our customers.

thank you so much. thank you for your friendship. thank you for giving us a chance and thank you for supporting our first year end clearance sale. according to the register tape at closing, we sold 1,331 yards of fabric this week. amazing. simply amazing. wishing you a fun and festive new year's. see you in 2011.

Thursday, December 30, 2010

last chance...

..such a beautiful sight to a shop owner the night before New Year's eve...empty bolts...lots and lots of empty bolts. There is still time to participate in this once a year incredible event...all fabric is buy one yard get one yard free...ALL FABRIC in the store...this is for real...all fabric is $4.00 per yard just until 5:00 p.m. on Friday, December 31. Please tell your friends.

Wednesday, December 29, 2010

it's the year end bogo sale...

help us clear out the old to make room for the new...

yesterday we sold over 200 yards of fabric so it is going quickly. come in today for best selection.

Friday, November 26, 2010

black friday + new hours

Join us today for our first ever
BLACK FRIDAY

50% off anything and everything
you can find in the store
that has BLACK as a feature color
yes you read that correctly
all black and white fabrics
will be
$4.00 per yard
for one day only
Friday, November 26
and
starting today
we will be opening at a
new time



You asked and we listened.
Our new store hours will be
Tues. - Sat. 10:00 - 5:00
Thurs. 10:00 - 8:00

while in the store
be sure to visit our
clearance corner
where all fabrics are on sale


Saturday, October 30, 2010

Sew Spooktacular Event

We are having a one day super SEW SPOOKTACULAR Event.

All things Halloween will be 50% off our already low prices. That means Haunted Mansion by Sanae for Moda, Halloween Night by Minick and Simpson for Moda and Boo to You by My Mind's Eye for Riley Blake will be just $4.00 per yard. All patterns with a Halloween Theme too. And all orange, black and purple rick rack, pom-poms and buttons also will be 50%. Hurry. Hurry. Stock is limited to what is on hand and sale prices do not apply to previous purchases. We will not be able to stamp frequent buyer cards during this event.

Plus...


Sarah and Sari have been working very hard to have treat bags ready for our first Charity Event.

The Charity Table includes:
Fabric Treat Bags with two Cheryl's cookies = $10.00 (includes one punch on your frequent buyer card)
Candy Cards featuring Malley's Chocolate = $2.00
Candy Corn = $1.00
patterns by Little Scraps from This & That = $4.00
doodlebug design buttons = $3.00
All sales will go directly to Reece's Rainbow and Camp Cheerful
Hope to see you in the store on Saturday, October 30 from 11:00 - 5:00

Friday, August 13, 2010

preparing for kate spain

we are so blessed and lucky to have a moda designer making an appearance at our store on saturday. kate spain has been such a tremendous supporter of our daughter sarah and our store opening.

we have created a display in the front room with 12 days of christmas, kate's christmas collection. it is so charming. we have already been cutting lots of it this week.

when i opened the newspaper last evening and spotted our first ad, i was overcome with pride really. we truly did it. a dream come true. thank you so much to everyone for supporting us. i will write more about the grand opening week soon.

Thursday, May 13, 2010

move that ...

...display. did you want to yell bus? me too. that's my favorite part of the extreme home makeover show. our time had come to pack it up. i must admit i was a little nervous about this. first, i thought it looked perfect so i wanted to duplicate it exactly once i arrived at landerhaven. and second, i wasn't sure how it was all going to pack up.

i started by taking two close up photos.

one of each side. i then printed them on one piece of paper and slipped it into a page protector.

then i brought in empty copy paper boxes. i put the items i would need first in two of the boxes and marked them 1 and 2. it all fit very nicely into seven boxes. i kept the bolts of fabric in the tub as they were and left the two pieces of grid wall anchored together. the load in for this expo is very quick, so you need to be extra prepared. the pictures proved incredibly helpful so the display went up in an easy thirty minutes.

our location was awesome. we were directly opposite the entry doors with nothing blocking us. we also had the sunshine behind us during the afternoon. i loved how you could see the design of cross-pollination behind our sign during that time. the colors of frolic created such an eye catching display. we had so many comments about that.

once the sun set, the lights around the top of the display were just the perfect touch to make us stand out from the crowd. sarah gets all the credit for spotting those in the store.
.
this was a business to business show, so sales were strictly prohibited. if not, i guarantee the quarter yard rolls of moda marbles would be gone. and the funny thing is, i really stewed about cutting and rolling them as so many people today want folded fat quarters. but the rolls just fit so nicely into the teal and orange utensil holders, so i went ahead and did them one night. come august they will be in the store, if you're interested.
.
it was great to see so many friends and meet so many new neighbors. to wendy, it was so good to see you. please tell corky i said hello.

Tuesday, May 11, 2010

perched high above the crowd...

...is owlivia. you can click here to read about her arrival. she represents the final item to cross off the to-do list before the big day. i now know what all the furry is about as designers prepare for quilt market. deadlines, stitching all night...until you run out of the perfect thread...and none of the other 742 in your collection will do...rearranging, rethinking, finding a spelling error on your best marketing piece, locating the extension cord that will muster the electrical powers to be...

...yet somehow seeing owlivia sitting up there where she was placed in my original sketch, makes all the stress and worry disappear. to be replaced by the excitement of showing your friends what you've got. for me, this will be a dream come true. presenting our little shop to the world...well my little world on the eastside of cleveland. i will be among friends and colleagues, many who i've known for several years. yet this will be the first time my name tag reads jellen's house of fabric. it will also be the very first time that sarah will be by my side, not as my daughter, rather as my business partner. that in itself is worth all the time invested.

i truly want to thank sandy gervais for designing frolic. at the perfect time for our first viewing. it matches our materials and branding perfectly and sets the exact tone we wish to express in our shop...fun, fresh, funky and feisty.

if you're in the area, be sure to stop by landerhaven tomorrow may 12 from 3 - 7. owlivia says it is sure to be a hoot of a time:)

Thursday, May 6, 2010

our display is coming along.

we are just one week away from our official launch to the public. it has been a lot of work but also very enjoyable.

this weekend it will get moved upstairs for a trial run of the complete setup. i am excited to see the backdrop which the quilts will be hanging from. we even have some fun lights that will give us some cool illumination.

Tuesday, May 4, 2010

introducing mr. jellen

for weeks now i have been trying to get a picture of my sweet hubby in my sewing studio, but he always manages to duck and hide. i simply want to acknowledge his tremendous support for our newest endeavor. each night that i am in my studio working, he comes down to learn more about what i am doing. he has mastered the difference between jelly rolls, layer cakes and charm packs. he has learned to cut a very straight fat quarter and he is starting to match up the names of the moda designers to their fabric collections.

it is very endearing that our shop will be directly below his medical billing business. it is also quite convenient that i have been able to have our deliveries already going to our soon to be address since he is already there. today some signs arrived and i asked him to hold it up so i could take a picture. pretty sneaky of me i know. i bet you will see him in the store more often than he is letting on right now. i think he is sorta diggin' it. thanks honey. i love you.