dear Stella...

i've loved this picture from the first day i saw it in a quilting magazine...

and i love their branding message even more...

dear Stella is a unique fabric brand with modern style. The collection evokes an edgy freshness, combining the best of old traditions with modern influences. These beautiful fabrics will inspire both a traditional quilter and a contemporary “sewist” to reinvent their sewing style.

STELLA is an inspiring, independent spirit. She is creative, adventurous, and hopelessly romantic. She loves beautiful paper and a perfectly wrapped gift, and always sends handwritten thank you notes. Cookbooks sit pretty on her shelves for more than just cooking, and she always plates her dinner, even if it’s just for one. You may find her spending lazy days savoring coffee while pouring over her favorite magazines and blogs, dreaming about the ultimate craft room. She has a strong work ethic, and feels so much pride in making things herself. She loves flip flops and painted toes, furry friends of all shapes and sizes, making a to-do list with her favorite pen, the smell of freshly cut flowers, and the sound of a crackling fire (especially when melting s’mores). She believes brunch makes Sunday the best day of the week, and is never too full for dessert.
And she always holds the door.

dear Stella has arrived in our house of fabric.  come see it for yourself.